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Navigating Email Marketing Changes: Adapting to New Gmail and Yahoo RequirementsJoin BigUps Consulting in an enlightening webinar, in partnership with the Chamber of Commerce, as we delve into the significant changes in email marketing practices effective from February 1, 2024. These changes, initiated by major email service providers like Gmail and Yahoo, are set to revolutionize the way businesses engage with their audiences via email. This webinar is crucial for businesses, marketers, and anyone using email as a communication tool to understand and adapt to these new requirements, ensuring their messages continue to reach their audience effectively.What You Will Learn:- Understanding the Changes: An overview of the new guidelines from Gmail and Yahoo for email senders, including the targeted audiences and how it affects bulk email senders.- Email Authentication Protocols: The importance of configuring email authentication with DKIM, SPF, and DMARC, and how these protocols contribute to email deliverability and security.- Domain and Sender Policy: Insights into why using your own domain for email campaigns is essential and how the new policies impact sender addresses ending in @gmail.com or @googlemail.com.- Actionable Compliance Strategies: Practical steps and actions required before February 1, 2024, to comply with the new guidelines and avoid your emails being marked as spam or blocked.- Improving Email Deliverability and Reputation: Tips on maintaining a low spam rate, sending relevant emails, and implementing an efficient unsubscribe system.This webinar is an unmissable opportunity for businesses to stay ahead in their email marketing strategies and maintain effective communication with their customers in the face of these significant email landscape changes.📅Date: Tuesday, January 30th, 2024🕘Time: 11:30AM - 12:30PM📍Location: Online/Zoom (a Zoom link will be sent out to all registrants the morning of the webinar to join us!)Navigating Email Marketing Changes: A...Date and Time
Tuesday Jan 30, 2024
11:30 AM - 12:30 PM ESTLocation
📅Date: Tuesday, January 30th, 2024🕘Time: 11:30AM - 12:30PM📍Location: Online/Zoom (a Zoom link will be sent out to all registrants the morning of the webinar to join us!)Fees/Admission
FREE
