Music City SSM - Building Your Digital Music Business
Businesses have to adapt to the digital age or risk getting left behind, and the music business is no different. Join us on March 24th as we welcome Ryan Hefford, Artist Manager, Director of Touring and Logistics @ The Management Trust. Ryan will lead a discussion on the new music business and the thought process behind artist presentation. We’ll look at the importance of streaming and building momentum in the attention economy and analytics. We’ll also look at various career paths, digital portfolio building, branding, and distribution.
About Ryan Hefford
Ryan Hefford is the Artist Manager in charge of development, as well as Director of Touring and Logistics at The Management Trust (the firm known for Canadian rock gold standards The Tragically Hip, Big Wreck, The Watchmen, and many more). In addition, he is an honors graduate of the Harris Institute's Arts Management Program, where he has taught since 2018.
Independently, and through The Management Trust, Ryan provides arts management and consulting services to an array of clients. They include musicians, festival talent buyers, visual artists, muralists, and producers.
About Music City Sault Ste. Marie
Music City Sault Ste. Marie is a working group committed to encouraging greater local economic opportunity driven by music. This will be accomplished by highlighting our musical talent, music tourism, venues, hospitality and production facilities.