The #CanadaUnited campaign is a nationwide small and local business campaign encouraging Canadians to buy local.
RBC, ‘Corporate Canada’, Business Associations and Major Media Partners have teamed up to start a movement, Canada United™, where everyday Canadians and large businesses come together in support of small and local businesses. The movement will start with a #CanadaUnited campaign where Canadians are asked to complete ‘micro-actions’ (likes, views, etc.) in support of small and local businesses on social media. In short, Canada United encourages action from everyday Canadians and Corporate Canada and kickstarts the recovery of local economies and small businesses.
Canada United is offering small business relief grants of up to $5,000 to help small Canadian businesses with recovery efforts as a result of COVID-19. The grant funds will grow over the next several weeks as every video watched and social post liked from Canada United will result in a 5¢ contribution from RBC. Funds can be used for PPE, renovations, or e-commerce capabilities.