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“People want to be associated with brands that stand for something or are a force for change – 64% of people polled chose to switch, avoid or boycott a brand based on its stand on social or political issues. The study dubbed these types of consumers “Belief Driven Buyers”. – Richard Edelman, CEO Edelman
The Business of Business now includes SOCIAL PURPOSE. Your brand is now impacted by economic, political and societal changes whether you are a small business, corporation, academic institution, government of not for profit. Social Purpose is a risk that must be addressed.
Join us for one of two sessions with Faith Goodman of Goodman Sustainability Group and also Founder of award-winning national charity, Until the Last Child.
The Belief Driven Buyer and the Socia...Date and Time
Wednesday Nov 20, 2019
Business and Government: Wednesday, November 20, 8:30 am to 10 amNot For Profit & Academia: Wednesday, November 20, 2:00 pm to 3:30 pm.Location
Sessions will be held in the Great Lakes Honda Community Driven Boardroom (415 Pim Street)
Fees/Admission
Registration: $15+hst