BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191120
DTEND;VALUE=DATE:20191121
TRANSP:TRANSPARENT
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
SUMMARY:The Belief Driven Buyer and the Social Media Community
DESCRIPTION:"People want to be associated with brands that stand for something or are a force for change   64% of people polled chose to switch\, avoid or boycott a brand based on its stand on social or political issues. The study dubbed these types of consumers "Belief Driven Buyers".   Richard Edelman\, CEO Edelman\n\n\n\nThe Business of Business now includes SOCIAL PURPOSE. Your brand is now impacted by economic\, political and societal changes whether you are a small business\, corporation\, academic institution\, government of not for profit. Social Purpose is a risk that must be addressed.\n\n\n\nJoin us for one of two sessions with Faith Goodman of Goodman Sustainability Group and also Founder of award-winning national charity\, Until the Last Child.
X-ALT-DESC;FMTTYPE=text/html:<div class="_2bZs5FGitKbReTGm_P5_bY direction-ltr align-justify para-style-body" color:="" font-size:="" style="line-height: 1.4\;" yacgeeioo5w=""><span style="font-size:14px\;"><em>&ldquo\;People want to be associated with brands that stand for something or are a force for change &ndash\; 64% of people polled chose to switch\, avoid or boycott a brand based on its stand on social or political issues. The study dubbed these types of consumers &ldquo\;Belief Driven Buyers&rdquo\;.<em class="white-space-prewrap"> </em>&ndash\; Richard Edelman\, CEO Edelman</em><br />\n<br />\nThe Business of Business now includes <strong>SOCIAL PURPOSE</strong>. Your brand is now impacted by economic\, political and societal changes whether you are a small business\, corporation\, academic institution\, government of not for profit. Social Purpose is a risk that must be addressed.<br />\n<br />\nJoin us for one of two sessions with <strong>Faith Goodman of Goodman Sustainability Group</strong> and also Founder of award-winning national charity\, Until the Last Child.<br />\n<br />\n<img alt="" height="980" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2985/Image/Event_Graphics/SocialMediaCommunity1.png" style="width: 700px\; height: 980px\;" width="700" /></span></div>\n\n<p class="_2bZs5FGitKbReTGm_P5_bY direction-ltr align-start para-style-body" color:="" font-size:="" style="line-height: 1.4\; font-family: " yacgean-tye=""><br />\n&nbsp\;</p>\n
LOCATION:Sessions will be held in the Great Lakes Honda Community Driven Boardroom (415 Pim Street)
UID:e.2985.31
SEQUENCE:3
DTSTAMP:20260531T080722Z
URL:https://www.ssmcoc.com/events/details/the-belief-driven-buyer-and-the-social-media-community-31
END:VEVENT

END:VCALENDAR