Sault Ste Marie Chamber Of Commerce

Your Recognized Voice of Business in Sault Ste Marie

Guest speaker from MaRS to discuss market intelligence for Sault entrepreneurs

Starts: 2010-04-19 Ends: 2010-04-19

April 19, 2010: Market and Industry Intelligence is essential for any entrepreneur. At every stage of a company's growth, there are key information sources an entrepreneur should tap into.  Having access to the right information can often spell the difference between success and failure.  Entrepreneurs and business leaders in Sault Ste. Marie and area can learn how to gain this critical edge at a special presentation by Usha Srinivasan, director of market intelligence for MaRS entitled, "Using Market Intelligence as Your Strategic Weapon."  Hosted by the Sault Ste. Marie Innovation Centre (SSMIC) at Algoma University on Friday April 30, this presentation is part of SSMIC's monthly TAG Luncheon series.

MaRS is able to provide small business clients with free access to a valuable library of market research reports. Srinivasan's presentation will explore the types of information sources that entrepreneurs should be aware of and tips to keep one step ahead of competitors. The free presentation will run from 12:00 p.m. to 1:30 p.m. in the Doc Brown Lounge at Algoma University (EW 205). A light lunch will be provided. For more information or to RSVP contact Marla Guzzo at or (705) 942-7927 ext. 3130.

"We are very excited to have a speaker of Usha's calibre available to speak with local entrepreneurs and small businesses," said Tom Vair, executive director, SSMIC. "MaRS is recognized for the knowledge and insight of their staff and this is an exciting opportunity for local businesspeople to tap into that expertise.  This will also be Usha's first visit to Northern Ontario and we're pleased to welcome her to Sault Ste. Marie."

Founded in 2000, MaRS is a not-for-profit corporation dedicated to creating successful global businesses from Canada's science, technology and social innovation. The organization is headquartered in Toronto and is adjacent to three major universities and the University Health Network. MaRS offers research facilities and office space to start-up companies, mentoring services and assistance with finding funding and seed capital. SSMIC and MaRS have collaborated on a number of recent initiatives. Srinivasan won't be the first to visit SSMIC from MaRS.  In November 2008, Amie Sergas, programs manager for the Market Readiness Program at MaRS visited Sault Ste. Marie and blogged that "tech is cool in the Soo."  Recently, James Sbrolla, a cleantech Entrepreneur-in-Residence for MaRS spoke at SSMIC's The Business of Clean Tech Workshop: Opportunities, Innovation and Funding workshop.

TAG luncheons are a monthly event hosted by the Sault Ste. Marie Innovation Centre.  Presenters are sourced both locally and from out of the area on a range of topics. For more information, visit